Business Finance Homework Help. Park University Golf Data Analysis Worksheet
I’m studying for my Excel class and need an explanation.
Barry Cheney, the manager of the Red Bluff Golf Course & Pro
Shop, would like to develop marketing strategies for increasing golf course
patronage. He has requested data about the golf course’s activity over the past
years. He needs to be able to work with the data to understand the current
patronage, such as where the patrons were from, how many patrons were on each
transaction, the tee time, and so forth. Exploring the data is key in
determining the marketing strategy because it helps him learn about customer
preferences. After analyzing the data, Barry will present his ideas to the
board of directors.
