Health Medical Homework Help. HSA 3215 Rasmussen College Purpose of Healthcare Marketing Campaign Questions
Module 01 Content (maximu 2-3 pages)
Identify a healthcare provider (urgent care facility, clinic, hospital, hospice or pharmaceutical company) that could benefit from a marketing campaign. Provide three reasons for choosing this organization and describe any image or public relation issues. Public-relation issues can include a negative public incident, poor reputation or recent fraud investigation. Finally, explain how a marketing plan can improve the image of the organization.
Module 01 Discussion – History of Marketing (1page only)
Directions Explain the history and current purpose of healthcare marketing. The following questions will help to guide the conversation:
- When was marketing first introduced to the healthcare field?
- In today’s environment, does healthcare organization use marketing as a way to change their public perception or to increase revenue?
- Are negative actions (ex: employee terminations, healthcare fraud) promoted quicker than positive (ex: company donations, saving a sick child) appraisals? Why? Can a good marketing campaign improve a terrible image?
