Writing Homework Help. Personas and Positioning Statements
Audience Personas help paint an accurate, research-based picture of your target audience. For this assignment, you will be creating attitudinal personas representative of the target audience for the Husqvarna robotic lawn mower (https://www.husqvarna.com/us/robotic-lawn-mowers/). Using the segmentation strategies outlined in your textbook, come up with an “ideal customer” for this product, and write a persona profile (approximately 1 page). Include demographic data, but also dig deeper. Name your persona, give him or her a job, hobbies, media consumption habits, etc.
You will note that in the additional persona resources below, there is a persona template from HubSpot. You may use this template in full or you can use it as a thought-starter. If you choose to use the HubSpot template to develop your persona, you do not need to limit yourself to the 1 – 2-page limit.
Then, write a positioning statement for the product that would appeal to your target persona.
You should include references to support why you believe this persona is a good target market for the Husqvarna robotic mower. For instance, if you believe that older people who want to stay in their own home are a good target market, what evidence can you provide to support your assertion? What else about them needs to be true for them to be a good market?
You should use Times New Roman, double spaced, 12 pt. type. You need to include references in APA format.
Resources:
https://www.marketingprofs.com/articles/2019/41359…
https://www.entrepreneur.com/article/253566
https://www.convinceandconvert.com/podcasts/episod…
Personas:
https://blog.alexa.com/10-buyer-persona-examples-h…
https://venngage.com/blog/user-persona-examples
Positioning Statements:
https://www.figmints.com/blog/5-companies-that-dif…
https://gurulocity.com/aveeno-brand-positioning-st…
