1. When undergraduate students are trying to determine which
university to attend for a master’s program they know it is very
important for their futures and they know that there is a wide
variety of universities that they can choose from. In this
situation which buying behavior would the student be in?
Complex Buying Behavior
Dissonance Reducing Buying Behavior
Variety Seeking Buying Behavior
Habitual Buying Behavior
2. When choosing her next vacation destination, Jocelyn is
worried about having a fun and relaxing time while she travels. Her
worries about having fun while she travels would relate to which
type of perceived or actual risk?
Performance Risk
Social Risk
Financial Risk
Sunburn Risk
3. Which form of marketing traditionally has a less personal
relationship between the firm and its clients?
Business to Consumer Marketing
Business to Business Marketing
Consumer to Consumer Marketing
4. When the County Market Grocery Stores get low on
Coca-Cola soda pop the purchasing agents for County Market
automatically order more Coca-Cola directly from the manufacturer
without any discussion with management. This would be an example of
what type of buying situation?
Straight Rebuy
New Buy
Modified Rebuy
5. The Portuguese market demands the best and cheapest wine
possible, whether it is a red wine, a white wine, a green wine, or
sparkling wine, it does not matter their wine to be good and cheap.
This has helped the Portuguese wine industry gain a competitive
advantage over their international rivals. This would be an example
of which part of the Porter’s National Diamond Framework?
Demand Conditions in the Domestic Market
Strategy, Structure, and Rivalry in the Domestic Market
Factor Conditions
Related & Supporting Industries
