Law homework help. QuestionQuestion 1. Question: (TCO 3) Which of the following is true about a small business?Student Answer: A small business is one that employs between 500 to 1000 employees.A small business is usually funded by personal lines of credit and not through bank loans and microlenders.A small business is one that is not dominant in its field.A small firm usually curtails the freedom to innovate.A small firm avoids risks that larger firms are willing to take.Question 2. Question : (TCO 3) Barbara owns a small florist shop that employs a couple of part-time floral designers. She doesn’t expect her business to grow much, but it provides her with a comfortable income and she enjoys what she does. Barbara’s business would be described as a _____.Student Answer: mid-size enterpriseretail businesslifestyle businesshigh-growth ventureservice businessQuestion 3. Question : (TCO 3) Three factors contributing to the increased number of small businesses are technologies such as e-commerce, growing diversity in entrepreneurship, and _____.Student Answer: downsizing and outsourcingincreased ease in going publicnationalizationmarket regulationmonopolistic business practicesQuestion 4. Question : (TCO 3) Charles is the purchase agent for a consulting firm. He places orders for office stationeries and consumables once in two weeks. The purchases are made in large quantities and are billed in the firm’s name. The items that Charles buys are examples of _____.Student Answer: specialty productsexpense itemscapital itemsshopping productsconvenience productsQuestion 5. Question : (TCO 3) The introductory stage will be followed by a _____ stage for a successful product.Student Answer: maturityresearchsaturationgrowthinfiltrationQuestion 6. Question : (TCO 3) People who monitor social media to spot shifts in consumer tastes are called _____.Student Answer: social arbitratorstrend watcherscrowd pullerssocial developerssocial programmersQuestion 7. Question : (TCO 4) Consumer purchasing differs from organizational purchasing in that consumer purchasing _____.Student Answer: is influenced more by subconscious and emotional factorsfollows a formal buying processhas greater complexity in product usageinvolves closer relationships between buyers and sellershas a greater emphasis on economic paybackQuestion 8. Question : (TCO 4) The process of examining an organization’s current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives is called _____.Student Answer: stealth marketingstrategic marketing planningmarketing researchsocial commercemarketing conceptQuestion 9. Question : (TCO 4) Selling existing products to new markets is called _____.Student Answer: market developmentproduct developmentmarket segmentationmarket penetrationvertical integrationQuestion 10. Question : (TCO 4) _____ refer(s) to intermediaries that sell products to other intermediaries for resale or to organizations for internal use.Student Answer: RetailersWholesalersDepartment storeSpecialty storeConvenience storeQuestion 11. Question : (TCO 4) One of the valuable services that a wholesaler might perform is _____, in which it receives large shipments from the producer and then sells smaller quantities to retailers.Student Answer: rack jobbingdrop shippingbundlingbreaking bulksystem integrationQuestion 12. Question : (TCO 4) _____ are full-service merchant wholesalers who set up displays in retail outlets, stock inventory, and perform other services, such as marking prices on merchandise.Student Answer: Rack jobbersAgentsBrokersSystem integratorsValue-added resellersQuestion 13. Question : (TCO 4) The government agency that has the authority to impose penalties against advertisers who violate federal standards for truthful advertising is the _____.Student Answer: Federal Communications CommissionConsumer Product Safety CommissionFederal Trade CommissionFederal Advertising AdministrationFederal Regulatory CommissionQuestion 14. Question : (TCO 4) In _____, behaviorally targeted ads follow users even as they move on to other websites.Student Answer: attack adsadvocacy advertisingcooperative advertisingremarketingsearch engine marketingQuestion 15. Question : (TCO 4) A television commercial promoting a new range of naturally flavored ice cream, manufactured by Ice Fountain, an ice cream and candy manufacturing firm, is an example of which of the following elements in the communication mix?Student Answer: Institutional advertisingSales promotionSocial mediaProduct advertisingPersonal selling