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please review the attached power point and complete the attached worksheet. Some info you might need is average

mortage is $1900 phone family $250, food for family of 4 $800, Lights $200, Water $30, Trash $50, gas $200, Insurance $200, extras (clothes, gym, sports, going out to eat and so on $1500.just to give you an idea.

In this assignment, you will argue a pro or con position involving minorities, women, or LGBTQ individuals given an audience with opposing views.

Presenting stereotypes of minorities/women/LGBTQ individuals affects viewers’ conceptions of different groups.

How do such skewed views affect real-life interactions with members of minority groups? Is there a difference among such genres as comedies, dramas, police procedurals, children’s shows, cartoons, and reality shows, in how marginalized people are portrayed? Can you cite any examples from your own experiences?

The media should be trusted to provide the means to change people’s perceptions of minorities. Argue for or against this statement.

Requirements

Your paper must outline specifically the nature of the problem and demonstrate critical thinking, sound logic, valid claims, personal passion, and credible support that is cited correctly.  

In the introduction, include a quote, question or statistic from your text and an overview of the three major points you will cover.

1. Introduce your position with a thesis statement at the end of the first paragraph.
2. Provide three major points to support your thesis statement (put each major point in a separate paragraph).
3. Answer each of the sub-questions in at least one paragraph each.
4. Wrap up your assignment with a strong conclusion in which you restate the points you made and supported.
5. Organize arguments and support your claims effectively.
6. Demonstrate personal passion for your position and critical thinking with persuasive language, sound logic, valid claims, and credible support for the claims.
7. Provide three credible and reliable sources (in addition to the textbook) about current events, which have been published in the last five years and are cited correctly in the position paper.

TWO topics are required for Week 8. Choose any TWO. Include at least two (2) references from learning material or outside sources. Reply to least two (2) classmate posts.

TOPIC 1: . Digital Marketing

For this topic we will discuss a recent case where the Kellogg company launched a digital campaign to capitalize on (unpaid) product promotion for Eggos in the Netflix series Stranger Things.

Read the case and then address these questions in your response:

1. What benefits did Eggo see from collaborating with Netflix? Are there any potential downsides to such a collaboration?
2. What is the likely connection between authenticity and nostalgia in the success of this case? Are these factors alone sufficient for a successful marketing campaign?
3. Social media and sales data indicate that interest in Eggo dropped when Stranger Things had not recently aired a season. What can Eggo do to capitalize on renewed interest in the brand year-round?
4. What are some best practices or lessons for both digital marketing and product placement that can be derived from this case?

O’Donnell, R. & Huntington, H. E., (2020). Stranger things have happened: Digital marketing lessons from the Eggo–Netflix collaboration. In SAGE Business Cases. 2020. 10.4135/9781529717099

TOPIC 2: Customer Satisfaction Surveys – Personal Application

You might remember Joy Mead, associate director of marketing at Procter & Gamble, when she spoke about consumer behavior. Listen to this clip to hear Mead talk about the research techniques and methods Procter & Gamble uses to develop consumer insight. You will learn that the company isn’t just interested in what consumers want now but also years into the future.

http://app.wistia.com/embed/medias/c89771530a

Primary marketing research is generally used when all other options for gathering marketing data have been exhausted. It is very expensive, and sometimes the research itself is flawed in its design.

One of the areas of primary marketing research we are all familiar with is the customer satisfaction survey. Even this supposedly simple type of survey is difficult to design to elicit the most accurate responses from customers. Let’s get a little experience in question design.

Go to surveymonkey.com. Click on “Solutions,” then “Customer Satisfaction,” then on the Customer Satisfaction Survey Template, click “Preview.” On the right side, click on “Surveys 101.” (You should not have to sign up for an account to access this information.)

Scroll through the tutorial on survey design, paying special attention to the section on “How to Design a Survey.”

Create one question you would ask customers of the brand you are profiling for your writing assignments for the purposes of measuring customer satisfaction. The question type can be multiple choice, comment/essay, rating scale—your choice based on the objective of the question.

Give a few brief comments as to why you felt this question was an important measurement of customer satisfaction and why you chose the particular question format.

Activism Project Blog

For this assignment you are going to choose an issue relating to gendered violence (it can be any issue raised in the textbook or other assigned readings for this week, or in the PowerPoint (i.e. Female Genital Mutilation, Dowry Killings, Domestic violence etc.). You will then create an informative blog post relating to social activism around that issue. Your post should include three sections:

1. An Important Facts Section — here you want to provide some basic factual information/statistics about the scope/nature of this problem (you can include some information from course readings/PowerPoints, but you should also include some additional information that you uncover through online research). Be sure to provide a parenthetical citation for each entry.

2. A What’s Being Done Section — here you should identify some organizations that are working to combat this problem along with a brief description of what they are doing.

3. A What You Can Do Section — here you should provide some information about what people who want to help combat this problem can do. This might include a list of ways to volunteer with or donate to particular organization, links to petitions that can be signed, or bills/laws that they can urge political leaders to support etc. You might also list here warning signs that people can be aware of, hotlines to report instances of abuse to or a list of things to say/not say to women experiencing violence.

FORMAT: You can be creative and arrange/design your blog any way you like in terms of colors, background graphics or images — just make sure that each of the three required sections are clearly demarcated. You may also upload a PowerPoint or Prezi if you prefer that format.

LENGTH: For section 1, include 6 to 10 key facts (no more than l 3 of which can come from course materials). For sections 2 and 3, list between 2 and 5 items.

MRKT 310 Principles of Marketing

Week 8 Writing Assignment

Integrated Marketing Communications and the Changing Media Landscape

Learning Outcomes

1. Integrated Marketing Communications. Student understands how integrated marketing communications can add value for customers.
2. Marketing communications objectives. Student can develop marketing communications objectives using the AIDA framework.
3. Promotion mix. Student can select the appropriate promotion tool to be used for different marketing communications objectives.
4. Media strategy. Student can design a simple message and media plan for a product or service offering.

Directions

• This assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected. Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service to effectively and efficiently communicate a clear, consistent and compelling message to your target market over the next year.
  • You may want to refer to some additional references for more information on message design. A good one is
    • Promotion: Integrated marketing communication (IMC). (n.d.). Lumen https://courses.lumenlearning.com/wmopen-introbusiness/chapter/promotion-integrated-marketing-communication-imc/

Part 1

1. Integrated Marketing Communications. Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your ‘Big Idea” to be the basis of the message strategy for all your marketing communications.
2. Marketing communications objectives. In your Week 7 reading you learned about Message Strategies and the Organization’s promotion objectives (See, Section 11.5). Write at least three marketing communications objectives using the AIDA framework discussed in the reading. Each of your marketing communications objectives must be specific, measurable, realistic, and have a time limitation (i.e., be a SMART goal).

Part 2

1. Promotion mix. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective. One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective. Consider and discuss whether you will be using digital marketing in general (email, mobile, social media, etc) or not to reach these goals. Why is this appropriate for this customer or not?
2. Media strategy. Discuss at least two of your media choices that you believe will best reach your target market with your advertising. Be specific with your choices, e.g. HGTV, Rehab Addict, because the product or service is targeting a do-it-yourself target market, or Home Depot website banner ads for the same target market. Or Morning TV National News, Good Morning America and The Today Show, 1st hour because your target market is educated urban workers. If using social media, discuss which social media and how they will be used to accomplish which objective.

There was discussion at the beginning of President Obama’s administration that the government should be more of a leader in developing hardware and software to protect critical infrastructure and industries. However, the administration quickly realized that the Federal government is too large, slow and unwieldly for such a fast paced technical challenge.

Based on your statements above, I am guessing that you believe that the Federal government should take more of a leadership role when dealing with the cyber security issues of the private sector. What would you suggest?

I want to interview people (family & friends) about their media use.

Use your critical thinking skills to determine the effect of the media on them. You will then prepare a paper in which you compare (find similarities) and contrast (find differences) each person’s experience in relation to the others (as well as yours) and analyze these using concepts from this course.

Using the CSU Online Library, select two scholarly journal articles that relate to the importance of ethics in a public administration setting. Conduct research and write at least a minimum 850 word article review (excluding references pages), that discusses a broad ethics topic relevant to public administrators. Take a position on the author’s assertion (agreement or disagreement) and state/defend your position.

Instructions: To become more familiar with feminism today, visit the Feminist Majority Foundation (FMF) website at https://feminist.org/

Thoroughly explore the site (you should spend at least 45 minutes to an hour) and write a post about your thoughts and impressions of where feminism is today — focus on the kinds of issues that FMF tackles, what the main concerns seem to be, and how the feminist message is being conveyed. You can also comment on any similarities or differences you notice about this current wave of feminism compared to past waves.