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I’m working on a management question and need guidance to help me learn.

Recall the essential points of difference between “red oceans” and “blue oceans” as competitive spaces, by going through the following chart:

https://www.blueoceanstrategy.com/tools/six-paths-framework/#:~:text=Six%20Paths%20Framework%20%20%20%20%20,product%20an%20…%20%202%20more%20rows%20 (Links to an external site.)

Now, go through this short case vignette on Curves:

https://www.blueoceanstrategy.com/bos-moves/curves/ (Links to an external site.)

Applying Path 2 of Blue Ocean’s Strategy’s 6-Path Framework ( as noted in the above chart on red and blue oceans), write 3-5 sentences of what you think are the essential features of the blue ocean strategy Curves adopted.