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Unit 4 – Individual Project 

Running head:  STRATEGIC COMMUNICATIONS PLANNING

Assignment Description

Key Assignment

Ocean Port is a major seaport and shipping city with approximately 150 miles of open ocean waterway to the east. The socioeconomic and ethnically diverse population approximating 825,000 people forms a community of mixed occupations, businesses, and financial and shopping centers. A neighboring community, Rest over, with approximately 132,000 people who normally make the morning and evening commute to work in Ocean Port, lies to the southwest, immediately across the quarter-mile wide river separating the two cities.

To the northwest of Ocean Port is an international airport serving three counties; a basic-training facility for the army supporting 3,000 soldiers forms the boundary to the west and connects to the international airport. The two cities have separate governments and infrastructures that include power; water; public transportation; telecom; oil/gas assets; and police, fire, and emergency medical facilities.

Assignment Guidelines

• Students will explore the role of a      community-based emergency response team for the combined cities and      create, using a real-world scenario, a plan for common communications      during a major attack against the electrical power grid serving the twin      cities, airport, and military base.
• Address the following in 3-5 pages:
  • Your communications plan should       consider the following:
    • Interagency/interoperable        communications systems
    • Communications languages among        regional response agencies
    • Finances and software and        equipment updates
    • Hiring and training of maintenance        personnel
    • Equipment training for first        responders
    • Contingency plan for power failure
      • Keep in         mind the possibility of electrical power be disrupted; all facilities         dependent on electricity will be inoperable.
    • Recruitment and training of a        public spokesperson
      • Purpose
      • Roles
      • Challenges
      • Media
    • Public information dissemination
      • What         methods will be used to notify the public? Explain.
  • The plan must be written in a       manner as though being presented to a city council.
  • The plan must follow a format       including headings, subheadings, conclusions, and recommendations.
  • Answer the following questions:
    • What complications will be        faced regarding working and communicating with an ethnically        diverse population? Explain.
    • What complications will be        faced regarding working and communicating with military personnel,        aircraft, and ships? Explain.