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Module 05 Content

1. 
   
   In this module you will start a two-week project in which you will create a Retro Advertisement.
   The goal for this piece is to choose a modern appliance or tool and develop a retro advertisement for that object (as if that object existed 40, 50, or more years ago.
   You will begin by taking photographs of a modern appliance or tool as a reference, make several sketches to concept the final advertisement, draw it in Photoshop or Illustrator, add text, and add background elements to create a meaningful product advertisement that looks as if it were created in a much earlier design style.Project Timeline:Module 05: Create a minimum of twelve (12) thumbnail sketches.Module 06: Create a retro advertisement based on your best thumbnail from Module 05.

   Examples of Period (Retro) Advertisements:

   Ads, Circa 1950’s
   Advertising Illustrations from the 1950’s
   Circa 1960’s
   Advertising Illustrations from the 1960’s
   Retro Approach to Advertising Modern Social Media:
   Retro Advertising Illustrations

   Retro Advertisement Thumbnail Steps:

   • Take several photographs (from different positions, distances, heights) of a common appliance or tool.
   • Sketch at least twenty (20) thumbnails, using the photographs as guides to placement and position of the appliance in the ad.
   • Crop and reduce the photographs in size to approximately 360px x 640px.
   • Create a single page document in Photoshop that includes your best three (3) photographs (reduced) and your thumbnails.
   • Export As… a JPG for submission to the drop box.

   “Art directors, storyboard artists and graphic designers, as well as other kinds of visual artists, use the term “thumbnail sketch” to describe a small drawing on paper (usually part of a group) used to explore multiple ideas quickly.” – Wikipedia
   Thumbnail sketches are small because that saves time in working through multiple ideas, and because it’s often easier to see potential design issues, much like stepping back from a larger, finished work.